SCROLL
An Antidote to the Age of Excess
ETHOS
Sugar Free Capital is a high-conviction firm investing in (often MIT) technical founders who demonstrate outsized technical depth, a deep sense of urgency, and unmatched ambition to build the next category-defining companies.
Sugar Free Capital is a high-conviction firm investing in (often MIT) technical founders who demonstrate outsized technical depth, a deep sense of urgency, and unmatched ambition to build the next category-defining companies.
We lead and invest early, operating with focus - supporting a concentrated portfolio with high-quality engagement. From the earliest stages through scaling and beyond, we partner with our founders on mission-critical support across go-to-market, engineering talent, and other areas that enable a long-term partnership.
We lead and invest early, operating with focus - supporting a concentrated portfolio with high-quality engagement. From the earliest stages through scaling and beyond, we partner with our founders on mission-critical support across go-to-market, engineering talent, and other areas that enable a long-term partnership.
Sheena invests in AI-native infrastructure, frontier technologies, and vertical software, backing technical founders who are building category-defining businesses. Over her career, she has partnered with teams at OfferUp, Curbio, SevenRooms (exited), Amplemarket, Avibra, Juno, Nurx (exited), Papa, Illumix, Smarty, Deepnight and CreativeMode, and she continues to serve on several of these boards.
Before founding Sugar Free Capital, Sheena spent seven years in institutional venture at Bessemer Venture Partners and Comcast Ventures, where she became the youngest partner in firm history and delivered one of the firm’s top track records. She began her career at the Boston Consulting Group and later joined a Series A startup as Strategy & Operations lead before beginning her investing career. She holds a B.S. from MIT, where she graduated early, and an MBA from the Tuck School of Business at Dartmouth.
Founder &
Managing Partner
Founder &
Managing Partner
Sheena Jindal
Founder &
Managing Partner
Sheena Jindal
Sugar Free Capital was founded on two core beliefs:
Technical founders will be the CEOs of the next category-defining companies.
High-concentration, high-conviction strategies generate outsized returns.
After years at top institutional firms, Sheena Jindal launched Sugar Free to build the kind of venture firm the market actually needs - conviction-led, high-agency, and thesis-driven.
Purpose-built for a new generation of enduring companies, Sugar Free Capital is grounded in fundamentals: capital efficiency, strong unit economics, and a path to 9-figures in revenue.
Sugar Free Capital was founded on two core beliefs:
Technical founders will be the CEOs of the next category-defining companies.
High-concentration, high-conviction strategies generate outsized returns.
After years at top institutional firms, Sheena Jindal launched Sugar Free to build the kind of venture firm the market actually needs - conviction-led, high-agency, and thesis-driven.
Purpose-built for a new generation of enduring companies, Sugar Free Capital is grounded in fundamentals: capital efficiency, strong unit economics, and a path to 9-figures in revenue.
OUR STORY
OUR STORY
Sheena invests in AI-native infrastructure, frontier technologies, and vertical software, backing technical founders who are building category-defining businesses. Over her career, she has partnered with teams at OfferUp, Curbio, SevenRooms (exited), Amplemarket, Avibra, Juno, Nurx (exited), Papa, Illumix, Smarty, Deepnight and CreativeMode, and she continues to serve on several of these boards.
Before founding Sugar Free Capital, Sheena spent seven years in institutional venture at Bessemer Venture Partners and Comcast Ventures, where she became the youngest partner in firm history and delivered one of the firm’s top track records. She began her career at the Boston Consulting Group and later joined a Series A startup as Strategy & Operations lead before beginning her investing career. She holds a B.S. from MIT, where she graduated early, and an MBA from the Tuck School of Business at Dartmouth.
PRIOR PORTFOLIO & ANGEL PORTFOLIO
PRIOR PORTFOLIO & ANGEL
PORTFOLIO
WHY MIT?
WHY MIT?
Sugar Free Capital has been deeply embedded in the MIT founder ecosystem for over a decade. We seek out MIT founders who bring a holistic, systems-engineering mindset to company building – builders who think in infrastructure, feedback loops, and who care about creating an enduring, high quality company.
Sugar Free Capital has been deeply embedded in the MIT founder ecosystem for over a decade. We seek out MIT founders who bring a holistic, systems-engineering mindset to company building – builders who think in infrastructure, feedback loops, and who care about creating an enduring, high quality company.
Sugar Free Capital has been deeply embedded in the MIT founder ecosystem for over a decade. We seek out MIT founders who bring a holistic, systems-engineering mindset to company building – builders who think in infrastructure, feedback loops, and who care about creating an enduring, high quality company.
WHY MIT?
Events
EVENTS
Sheena invests in AI-native infrastructure, frontier technologies, and vertical software, backing technical founders who are building category-defining businesses. Over her career, she has partnered with teams at OfferUp, Curbio, SevenRooms (exited), Amplemarket, Avibra, Juno, Nurx (exited), Papa, Illumix, Smarty, Deepnight and CreativeMode, and she continues to serve on several of these boards.
Before founding Sugar Free Capital, Sheena spent seven years in institutional venture at Bessemer Venture Partners and Comcast Ventures, where she became the youngest partner in firm history and delivered one of the firm’s top track records. She began her career at the Boston Consulting Group and later joined a Series A startup as Strategy & Operations lead before beginning her investing career. She holds a B.S. from MIT, where she graduated early, and an MBA from the Tuck School of Business at Dartmouth.